Merchant bankers don’t have to be running a large volume business to utilize gift and loyalty cards as part of their Merchant Credit Card Services. Merchants that use these services bring back customers and earn new ones while strengthening brand recognition, thereby increasing revenues, with these simple plastic cards.
Gift cards have either a pre-determined value or can be set at the register so that consumers can give them as gifts. This service can bring in new customers that haven’t been to your store and offers the merchant the opportunity to earn new loyal customers.
Loyalty cards work by offering point values or “stamps” to returning consumers based on purchases. These points or “stamps” then may be used towards purchases of goods or services at the merchant business.